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Let’s be honest: Marketers are notorious for branding themselves as “think outside the box” growth hackers who are passionate about “disrupting paradigms”…

What I will tell you is that over 17 years, I’ve helped turn marketing dollars into millions in revenue for brands like Rogers, Canadian Tire, BMO, and a bunch of companies you might use on a daily basis.

Why You Should Consider Hiring Me

I’m Strategic (But Not in the Buzzword Way)

I’ve grown businesses from $28M to $208M in revenue and transformed a news outlet into a million-dollar-per-month affiliate machine. I don’t just plan campaigns, I own P&Ls and build roadmaps that actually connect marketing initiatives to business outcomes. Whether it’s launching new markets, repositioning brands, or identifying the next revenue stream, I aim to be several moves ahead while keeping one eye on the bottom line.

I’m Creative (But Make It Measurable)

Anyone can come up with ideas. The trick is coming up with ideas that work. I’ve pitched and sold six-figure strategies, repositioned entire brands, and built marketing campaigns that don’t just look good in a deck but actually drive results. I approach problems sideways, find opportunities others miss, and build solutions that are both innovative and grounded in data. Creativity without results is just art. I do both.

I’m a Player-Coach Who Gets Stuff Done

Every company I’ve worked for has process for coming up with great ideas. The problem I see everywhere is the ability to get them done.

I’ve built and led integrated marketing teams, but I’m just as comfortable rolling up my sleeves and building ads, optimizing conversion rates, writing website copy, or setting up email SMTP. I’ve hired designers, trained marketing teams, and managed multi-million dollar budgets, all while staying informed on the details. I don’t just point at problems, I fix them. Then I build the processes so they don’t happen again.

What I Bring to the Table

Seventeen years of making marketing work across go-to-marketing campaigns, SEO, paid media, email, product development, CRO, content strategy, and pretty much every digital channel you can think of. I’ve launched websites, built SaaS go-to-market strategies, managed B2C and B2B acquisitions, and grown organic traffic by double digits year over year.

I’m comfortable in the weeds (website design, analytics platforms, marketing automation) and in the boardroom (presenting strategy to stakeholders, aligning with C-suite on OKRs). I’ve worked with scrappy startups and massive corporations. I know when to move fast and break things, and when to slow down and build it right.

Let’s Talk

Whether you’re looking to hire someone full time, need a fractional CMO, want help with a specific project, or just want to talk shop over coffee (virtual or otherwise), I’m always interested in exploring opportunities and expanding my network.

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