I Spent Millions on Marketing Tests So You Don’t Have To

Battle-tested tactics from campaigns that moved the needle.

This blog is for the curious marketers, the ones who thrive in uncharted territory, testing bold ideas before anyone else dares to try them. No recycled case studies from 2010. No hollow “growth hacks” that sound good on LinkedIn but die in execution. Just battle-tested strategies you can put into play immediately — from campaigns that made headlines to experiments that quietly drove millions.

If you’re ready to think differently, break things (strategically), and create the kind of marketing that gets people talking, you’re in the right place.

I’m Kris Bruynson, a marketer who’s managed somewhere between 60-80 million in ad spend, launched campaigns that have driven millions in revenue, and tested just about every tactic you can imagine (plus a few I’d rather forget). Along the way, I’ve learned what works, what doesn’t, and what looks great in a pitch deck but crashes in the real world. This blog is where I share the hard-earned lessons, playbooks, and unconventional ideas that actually move the needle, so you can skip the costly experiments and get straight to results.